Investment Management | Trust Point | La Crosse, Eau Claire, Minneapolis
Investment Management

Securing Your Peace of Mind

Trust Point employs proven investment strategies that best serve the unique goals of our clients and their families. Our goal is to help you secure your financial future, and we accomplish this by taking a multifaceted approach to risk management, while diversifying your custom-tailored investment portfolio.

Proven Investment Philosophy

Our time-tested investment philosophy has helped generations of investors meet their financial goals. Instead of focusing exclusively on fading market trends, we keep long-term objectives at the forefront of our strategy and we will always collaborate closely with you, our client, to define your objectives and expectations.

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Our Investment Approach

We realize that it’s more than money. It is your livelihood and your family’s future at stake. For that reason, Trust Point has created a rigorous process for our investment selection that employs four key criteria:


We choose only the most experienced managers that are the best fit for you through quantitative and qualitative review.

Due Diligence

Through meetings and interviews, we review and research investment materials to develop a plan to invest our client’s wealth confidently.

Analysis and Recommendation

Only the most skillful investment strategies will be selected after thorough examination, and any questions that remain will be answered.

Ongoing Monitoring

We are not satisfied with “good managers.” Through monthly risk and return reviews, we will always make sure they are great.

Risk Management

At Trust Point, we believe that asset allocation is fundamental to achieving financial success. It is through asset allocation that we will diversify your portfolio, minimizing your risk. Reducing risk will not only ensure best possible outcomes, but it will also grant you peace of mind surrounding your finances.

Risk Management Highlight

News & Insights

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Weekly Market Update

Weekly Market Update: Each week we will offer a very brief market update to help keep you informed on the latest. Want...
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Navigating Markets in an Election Year

A data driven view into partisan politics In 2024, citizens worldwide will head to the polls, shaping the course of their nations....
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The Evolution of the “Super Saver” Strategy

Help Your 401(k) Participants Receive Attractive Tax Benefits In an ever-improving retirement plan industry, guided by both regulatory and recordkeeper evolution, plan...
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Mapping Out Your Future

We understand that managing finances and pursuing investment opportunities can be a difficult and stressful task. Trust Point is here to reduce those fears and create confidence in your investment decisions, so you can focus on what is most important in life. Contact one of our industry-leading experts today, to enhance and diversify your investment portfolio.

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