What We Do | Trust Point | La Crosse, Eau Claire, Minneapolis
General Inquiry 800-658-9474 401(k) Employee Inquiry 800-716-3742
General Inquiry 800-658-9474 401(k) Employee Inquiry 800-716-3742
What We Do

Here to Help You Simplify Your Wealth

Life is a series of planned and unplanned events, some more complex than others.  For over a century, we have helped individuals, families, non-profit organizations and businesses simplify and secure their wealth. With the fiduciary standard as our guide, we build long-lasting relationships, taking the time to get to know you and understand what you want to achieve.

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Trust & Estate Services

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Investments &
Wealth Management

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401(k) Plans

Foundations and Non-Profits Blue Icon FINAL

Foundations &
Non-Profits

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Family Office
 

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Emerj360
 

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Emerj360 offers all the conveniences of digital investing, plus the added benefit of personalized service from our team of financial professionals when you need it.  For individual investors with $50,000 – $1M in assets.

Trust Point’s wealth management offers comprehensive trust & estate services, financial planning, investment management, retirement planning, non-profit & foundation services, and corporate retirement plans.

The Trust Point Family Office is a specialized division serving the unique needs of ultra-high-net-worth individuals. No matter how complex your portfolio is, we’ll provide our experience and expertise to propose sophisticated, personalized wealth management services.

News & Insights

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HerPoint by Trust Point Wins a Prestigious 2026 Content Marketing Award

The Content Marketing Institute (CMI) just announced Trust Point won a 2026 Content Marketing Award for Best Community Building Campaign for the...
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Weekly Market Update

Each week we will offer a very brief market update to help keep you informed on the latest. Want the latest delivered...
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What Is Direct Indexing

What Is Direct Indexing? Benefits, Tax Strategies, and How It Works

What is Direct Indexing? Direct indexing is an investment strategy where you own individual stocks selected to closely track an index, such...
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Simplify and Secure Your Wealth

We provide peace of mind for you and your family, taking care of your financial complexities so you can focus on what matters most.

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