Who We Help | Trust Point | La Crosse, Eau Claire, Minneapolis
Who We Help

Preserve & Increase Your Wealth

For over a century, we have provided comprehensive financial solutions for individuals, families, non-profits, businesses, and emerging investors. Our skilled and credentialed team draws on their years of experience in the industry to develop tailored solutions for your needs and goals.

We are invested in you. Your success is at the heart of everything we do. 

Wealthy Individuals and Families

Beautiful three generation family

Plan for the Future, Live for Today

Growing and preserving your wealth can be complex, and each person’s ideas for the future can be different. Our professionals will listen to your goals and values then formulate a plan the provides a roadmap for the future. Every step of the way, we will be here, as your advocate. As an independent fiduciary we always provide guidance and do what is is your best interest. 


Non-Profit Organizations & Foundations

Your Partner in Improving the Community

Your organization is a vital part of the community, making a positive impact on the lives of others. Let us take care of managing the assets that are necessary to fulfill your mission. Our team has the infrastructure and acumen to meet your needs, now and in the future.   

helping you deliver on your mission

Our partnership with non-profits and foundations goes well beyond the management of assets. Our skilled and credentialed professionals also provide value-added services, including ongoing and proactive communication to your Board and committees, donor strategies, and fiduciary education.

We provide the plan, you make the difference. Learn more about our non-profit and foundation services.

Business professional shaking a client's hand

Business Owners

Owner of coffee shop sitting near laptop while developing business strategy

Attract and Retain Top Talent Through Your 401(k) Plan

To attract and retain top talent in today’s competitive business market, you need attractive retirement benefits. We help employers design and manage turnkey retirement plans. From investment management, record-keeping audit support, and participant education, our comprehensive retirement plan solutions has you covered.

Tailored Business Solutions

As a business owner, you have many things on your plate.  In addition to 401(k) solutions and investment management, our experienced team can help by offering our expertise and guidance on investment policy statements, succession planning and exit strategies.

Whether working on your current business goals or preparing for the long term, we are your trusted partner, drawing upon what we’ve learned over the past 100 years to create truly customized solutions that fit your business goals.

Learn more about how we can help you achieve your business goals.

Emerging Investors

You have many big milestones ahead of you, so you need a trusted partner who can give you unbiased, personalized advice that will help you define your financial goals and then reach them.

Our skilled and credentialed team can help you draw up a budget – and stick to it. We are passionate about making sure our clients understand the big picture and the important details that make it up. We will teach you about the importance of saving early and often, your options for retirement plans, and how to best save for your children’s education.

Business people brainstorming in a meeting

COIs - Attorneys, Accountants, Business Consultants

Shaking hands with a satisfied customer

Collaboration is key

Like you, Trust Point cares deeply about our clients.  We know it often takes a team of people to meet their needs, to help them with the management of their wealth and to reach their financial goals. 

That’s why we build relationships with our client’s financial partners; attorney, CPA, and other business partners, to help ensure long-term wealth security and growth.  

Working Together for the Client’s Benefit

Our clients typically need us most when they are experiencing a major life transition.  Whether its retirement, changing jobs, selling a business, or going through divorce – these situations often have major financial implications.  Our team at Trust Point has specialized expertise to bring insights to a variety of wealth-related issues to help your clients navigate their financial decisions.   We will work with you and your client so they feel at ease knowing that their entire advisory team is serving as their steward and advocate.

We would welcome the opportunity to learn the types of clients you work with and how we can collaborate and help your client achieve their goals.

I’m Interested in Your Services Question about my 401(k)