Our Story | Trust Point | La Crosse, Eau Claire, Minneapolis
Our Story

Serving You and Your Family for Over 100 Years

A look back at Trust Point’s history showcases a story of service and growth. From the determination to stay open to serve clients during the Great Depression, to opening two new offices and a new division over the past century, service has always remained at our core. Trust Point is Wisconsin’s oldest and largest independent trust company, privately held, and still owned by some of the original founding families. Here is a look back in time…

110 Years Celebrated in 2023

Since our founding in 1913, Trust Point has been successful by following a simple philosophy: “In doing what is best for our client, we will be doing what is best for Trust Point.” As we look forward to the next 110 years, we expect a lot will change. One thing that won’t change is our dedication to doing what is best for those we serve.

  • Six men with ties to banking started La Crosse Trust Company on June 30th, 1913 located on 311 Main Street in La Crosse, Wisconsin
  • Started with only one financial advisor, one accountant, 12 cloth bound ledgers, and $50,000 in capital

Founding Fathers
Old Ad

  • The La Crosse Community Trust, now known as the La Crosse Community Foundation, was created by request of the La Crosse County Bar Association
  • President Roosevelt demanded all banks close, but Trust Point defied the request so that widows and orphans could still receive their money
  • Trust Point was one of the only banks to stay open during the Great Depression

Old Trust Point Building

  • Added Retirement Saving Plans
  • 50 years in business
  • $16 million assets under management (AUM)
  • First woman officer hired

First Women OfficerGiving advice to women

  • Started offering support to women by giving financial advice
  • $225 million assets under management
  • Trust Service Bank Network Established
  • Changed name to North Central Trust Company
  • First website launches in 1998

  • Kent Handel is named President and CEO
  • $1 billion assets under management
  • 45 employees
  • After 71 years of success, the La Crosse Community Foundation establishes itself as its own entity

Kent Handel is named President and CEO
90 Year Article

  • Minneapolis Office Opened
  • The company relocates from it’s founding location to 230 Front St. N in La Crosse, WI

Ribbon Cutting 2004

  • Changed name to Trust Point Inc.
  • Received Association of Fundraising Professionals 2008 President’s Award

TrustPoint logo

  • Acquired Anchor Bank’s Trust division
  • 100th Anniversary
  • Keys to Success Campaign & Car Giveaway

Keys to Success Campaign & Car Giveaway

  • Volume one of the Trust Point Magazine released

Trust Point Magazine Volume

  • $4 billion assets under management
  • Trust Point grows to over 75 employees
  • Trust Point Family Office division opened

Family Office Logo

  • Designated Trust Point Family Office space opened in the Minneapolis office
  • Eau Claire Office Opened

Eau Claire Office Opened

  • Bill Bosch named President
  • Kent Handel becomes Chairman of the Board
  • Emerj360, a division of Trust Point, launches to expand services and provide additional financial education and resources

Emerj Ribbon Cutting Horizontal

  • Bill Bosch named CEO
  • Volume 5 of Trust Point Magazine released
  • $7.5 billion assets under management
  • Trust Point team expands to over 95 employees

Bill Bosch

  • 110 Year Anniversary

Trust Point 110 Year Anniversary Badge

How We’re Different

We’ve built our name and reputation on trust. For more than a century, we have been a fiduciary focused on achieving our clients’ needs, wishes and goals. Our success is your success, and we’re held to the highest ethical and industry standards. We provide peace of mind for you and your family, taking care of your financial complexities so you can focus on what matters most.

triangle shape over image of exterior of Trust Point image
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