Investment Management | Trust Point | La Crosse, Eau Claire, Minneapolis
General Inquiry 800-658-9474 401(k) Inquiry 800-458-9111
General Inquiry 800-658-9474 401(k) Inquiry 800-458-9111
Investment Management

Securing Your Peace of Mind

Trust Point employs proven investment strategies that best serve the unique goals of our clients and their families. Our goal is to help you secure your financial future, and we accomplish this by taking a multifaceted approach to risk management, while diversifying your custom-tailored investment portfolio.

Time-Tested Investment Philosophy

Our time-tested investment philosophy has helped generations of investors meet their financial goals. Instead of focusing exclusively on fading market trends, we keep long-term objectives at the forefront of our strategy and we will always collaborate closely with you, our client, to define your objectives and expectations.

Our Investment Approach

We realize that it’s more than money. It is your livelihood and your family’s future at stake. For that reason, Trust Point has created a rigorous process for our investment selection that employs four key criteria:

Screening

We choose only the most experienced managers that are the best fit for you through quantitative and qualitative review.

Due Diligence

Through meetings and interviews, we review and research investment materials to develop a plan to invest our client’s wealth confidently.

Analysis and Recommendation

Only the most skillful investment strategies will be selected after thorough examination, and any questions that remain will be answered.

Ongoing Monitoring

We are not satisfied with “good managers.” Through monthly risk and return reviews, we will always make sure they are great.

Risk Management

At Trust Point, we believe that asset allocation is fundamental to achieving financial success. It is through asset allocation that we will diversify your portfolio, minimizing your risk. Reducing risk will not only ensure best possible outcomes, but it will also grant you peace of mind surrounding your finances.

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Helping You Make Sound Decisions

Navigating investment options and understanding various tax and estate implications can be daunting. Working with professionals who are held to a fiduciary standard can be beneficial. The financial professionals at Trust Point help you decide whether an annuity or mutual fund is the better choice for you. We’ll review your individual circumstances and guide you in making sound informed decisions to reach your financial goals.

News & Insights

Weekly Market Update Cover Photo

Weekly Market Update

Each week we will offer a very brief market update to help keep you informed on the latest. Want the latest delivered...
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Why Working with Your Spouse on Financial Planning Offers Security

In her over two decades working in the financial industry, Trust Point’s Christine Schmidt, CFP®, has seen a gradual shift in women’s...
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Market Point Q2 2026 | Mid-Year Market Update & Economic Outlook

Hi, I’m Yan Arsenault, and I lead Trust Point’s Investment Team. Each quarter, our team shares its perspective on the markets and...
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Mapping Out Your Future

We understand that managing finances and pursuing investment opportunities can be a difficult and stressful task. Trust Point is here to reduce those fears and create confidence in your investment decisions, so you can focus on what is most important in life. Contact one of our industry-leading experts today, to enhance and diversify your investment portfolio.

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